Through an analysis of market share, US investment bank Morgan Stanley estimated a total of seven billion club brands in the Swiss watch industry. The original saying is: "According to our estimation, only 6 of the 350 brands in Switzerland in 2017 have a turnover of more than 1 billion Swiss francs, namely Rolex, OMEGA, Cartier, Longines, Patek Philippe and replica hublot watches. According to Audemars Piguet CEO Franois-Henry Bennahmias, brand sales in the first quarter of 2018 increased by 9% year-on-year. If the data from April 2017 to March 2018 is counted, the brand also crosses. The threshold of 1 billion Swiss francs." Let us look at the watch brands of these 7 billion clubs, I believe that you are not familiar with each.
Rolex
That's right, as you think, the first place is Rolex, and it's a ride, it leads by absolute advantage. According to the report, in 2017, Rolex sold 770,000 watches and estimated sales of 3.9 billion Swiss francs. Coupled with the turnover of the sister brand Tudor 230 million Swiss francs, the Rolex Group has a market share of 19.4%.
Omega
Among the individual brand data, Omega is second only to Rolex, with an estimated sales of 2.27 billion Swiss francs and sales of 730,000. Although the average price of a single watch is almost half that of the main competitor Rolex, the annual output is getting closer. Omega is part of the world's largest watch group, the Swatch Group, and is the group's most profitable watch brand.
Cartier
Cartier sold 472,500 pieces and sales of 1.7 billion Swiss francs. Don't worry if you like Cartier watches, you can't stop people selling well. I used to like to say this before. But as Morgan Stanley has observed, brand watch sales have been under pressure in recent years, and 2017 has to repurchase inventory. In addition, the proportion of watches in Cartier sales has dropped from 50% in 2012 to 30% in 2017.
Rolex
That's right, as you think, the first place is Rolex, and it's a ride, it leads by absolute advantage. According to the report, in 2017, Rolex sold 770,000 watches and estimated sales of 3.9 billion Swiss francs. Coupled with the turnover of the sister brand Tudor 230 million Swiss francs, the Rolex Group has a market share of 19.4%.
Omega
Among the individual brand data, Omega is second only to Rolex, with an estimated sales of 2.27 billion Swiss francs and sales of 730,000. Although the average price of a single watch is almost half that of the main competitor Rolex, the annual output is getting closer. Omega is part of the world's largest watch group, the Swatch Group, and is the group's most profitable watch brand.
Cartier
Cartier sold 472,500 pieces and sales of 1.7 billion Swiss francs. Don't worry if you like Cartier watches, you can't stop people selling well. I used to like to say this before. But as Morgan Stanley has observed, brand watch sales have been under pressure in recent years, and 2017 has to repurchase inventory. In addition, the proportion of watches in Cartier sales has dropped from 50% in 2012 to 30% in 2017.
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